J.K. Rowling's first adult novel, The Casual Vacancy, is being released in September 2012.
As someone who has worked in bookselling for 25 years believe me I know what a Big Deal this news is on many levels. As a reader who was never captured by the Harry Potter novels the news is of mild interest. As a consumer who buys on average ten to twenty books a month I am outraged that The Casual Vacancy is priced at $35.00.
$35.00. I kid you not. That the book is already heavily discounted for pre-publication sales at many places is a separate issue. Little Brown has priced this novel at $35.00. Why? Obviously because they think that this is what the market will bare. Do you think this book will be worth $35.00?
As the Harry Potter books came out their prices out paced the average adult hardcover novel by about $10.00 and were on average $17.00 more than other hardcover YA novels. Why? Because people were willing to pay that much for them. The whole thing was a phenomenon.
Although as I've said I have no desire to read The Casual Vacancy, I do have four relatives that will want it as soon as it is available. Ordinarily, as the book provider in the family I would buy them each a copy (As I did with all of the Potter novels.) but I'm not going to do that. I refuse to spend my money on this overpriced book. Let Little Brown and J.K. Rowling be as money grubbing as they want to be I am not going to contribute to their wealth.